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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
4,759
Virales Marketing
4,759
Consumer behaviour
2,659
Konsumentenverhalten
2,659
Social Web
2,161
Social web
2,161
Online-Marketing
1,712
Internet marketing
1,704
Online retailing
863
Online-Handel
863
Beziehungsmarketing
666
Relationship marketing
665
Customer satisfaction
581
Kundenzufriedenheit
581
Electronic Commerce
468
E-commerce
460
Brand image
413
Markenimage
413
Brand management
404
Markenführung
404
Dienstleistungsqualität
368
Service quality
368
Personalization
269
Personalisierung
267
Advertising effects
258
Werbewirkung
258
Soziales Netzwerk
255
Confidence
247
Social network
246
Vertrauen
246
social media
245
Social media
225
Hotel industry
223
Hotellerie
223
Emotion
215
Data Mining
212
Data mining
212
Internet
210
eWOM
209
word of mouth
203
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797
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3,925
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842
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91
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35
Sammelwerk
35
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Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Leipziger Universitätsverlag GmbH
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Published in...
All
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
4,767
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4,681
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4681
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
4682
Word of mouth, youth and their brands
Needham, Andrew
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 60-62
Persistent link: https://www.econbiz.de/10003700809
Saved in:
4683
Kundenbindung durch Weiterempfehlung : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Garnefeld, Ina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003702031
Saved in:
4684
Empfehlungsmarketing : Königsweg der Neukundengewinnung
Fink, Klaus-J.
-
2008
-
4., erw. Aufl.
Persistent link: https://www.econbiz.de/10003709725
Saved in:
4685
A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
Fong, John
;
Burton, Suzan
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003717198
Saved in:
4686
Werbung mit Köpfchen : erfolgreiches Marketing dank Wissensmanagement
In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
6
,
pp. 18-31
Persistent link: https://www.econbiz.de/10003741599
Saved in:
4687
Consumer shopping value, satisfaction and loyalty in discount retailing
Carpenter, Jason M.
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 358-363
Persistent link: https://www.econbiz.de/10003742276
Saved in:
4688
Viral systems: a new bio-inspired optimisation approach
Cortés, Pablo
;
García, José M.
;
Muñuzuri, Jesús
; …
- In:
Computers & operations research : and their …
35
(
2008
)
9
,
pp. 2840-2860
Persistent link: https://www.econbiz.de/10003673190
Saved in:
4689
Aspekte und Ausprägungen des viralen Marketing im Internet
Reiter, Kornelia
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003427408
Saved in:
4690
Marketing without advertising
Phillips, Michael
;
Rasberry, Salli
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003597325
Saved in:
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