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Search: subject_exact:"Markenführung"
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Markenführung
17,032
Brand management
16,970
Konsumentenverhalten
7,339
Consumer behaviour
7,338
Markenimage
7,052
Brand image
6,920
Markenartikel
5,219
Brand
5,204
Beziehungsmarketing
2,538
Relationship marketing
2,535
Markenpolitik
2,190
Social Web
1,764
Social web
1,761
Online-Marketing
1,583
Internet marketing
1,550
Marketingmanagement
1,384
Marketing management
1,371
Deutschland
1,171
Werbewirkung
1,130
Advertising effects
1,120
Germany
1,112
Luxusgüter
870
Luxury goods
869
Marketing
860
Werbung
751
Advertising
712
Einzelhandel
686
Retail trade
671
Theorie
661
Theory
661
Corporate reputation
657
Firmenimage
657
Brand loyalty
644
Customer satisfaction
625
Kundenzufriedenheit
625
Internationales Marketing
623
International marketing
604
Handelsmarke
597
USA
594
Emotion
584
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Undetermined
6,840
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2,302
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Article
12,560
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5,508
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37
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1
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10,135
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2,378
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2,378
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752
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518
Graue Literatur
498
Non-commercial literature
498
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454
Fallstudie
454
Collection of articles of several authors
412
Sammelwerk
412
Aufsatzsammlung
308
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304
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301
Dissertation u.a. Prüfungsschriften
132
Conference paper
123
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123
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106
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100
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94
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94
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89
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75
Conference proceedings
55
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51
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51
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39
Handbuch
39
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27
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16
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14
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14
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13
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English
14,498
German
3,486
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90
French
31
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13
Polish
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Russian
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4
Swedish
4
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2
Valencian
1
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1
Dutch
1
Portuguese
1
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Author
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Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
91
Melewar, T. C.
73
Meffert, Heribert
62
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
54
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
36
Phau, Ian
36
Schmidt, Holger J.
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
28
Guzman, Francisco
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Völckner, Franziska
27
Veloutsou, Cleopatra
26
Aaker, David A.
25
Langner, Tobias
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Diamantopoulos, Adamantios
24
Herrmann, Andreas
24
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Springer International Publishing
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <13, 2009, Berlin>
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
17,422
USB Cologne (EcoSocSci)
661
EconStor
16
RePEc
4
BASE
3
Showing
18,011
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18,020
of
18,106
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18011
Management des Markenwerts
Aaker, David A.
-
1992
Persistent link: https://www.econbiz.de/10014004409
Saved in:
18012
Die marktorientierte Gestaltung der Logistik im Export der mittelständischen Unternehmung : dargestellt am Beispiel zentraler Markenartikel
Huth, Stephan G.
-
1992
Persistent link: https://www.econbiz.de/10013392554
Saved in:
18013
Erfolg in der strategischen Markenführung
Gussek, Frank
-
1992
Persistent link: https://www.econbiz.de/10013354030
Saved in:
18014
Markenpolitik des Bankbetriebs : Grundlagen und empirische Studien
Weber, Markus
-
1992
Persistent link: https://www.econbiz.de/10000336452
Saved in:
18015
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
18016
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
18017
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
18018
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
18019
Managing brand equity : capitalizing on the value of a brand name
Aaker, David A.
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004108696
Saved in:
18020
World class brands
Macrae, Chris
-
1991
Persistent link: https://www.econbiz.de/10004111963
Saved in:
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