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Search: subject_exact:"Marketing-Kommunikation"
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Marketingmanagement
16,110
Marketing management
16,109
Marketing
3,186
Consumer behaviour
2,460
Konsumentenverhalten
2,460
Theory
2,188
Theorie
2,186
Relationship marketing
1,823
Beziehungsmarketing
1,822
Deutschland
1,533
Germany
1,516
Markenführung
1,333
Brand management
1,329
USA
1,270
United States
1,248
Online-Marketing
1,118
Internet marketing
1,082
Strategisches Management
1,078
Unternehmenserfolg
1,026
Firm performance
1,025
Strategic management
869
Innovation
838
KMU
755
SME
755
Internationales Marketing
713
International marketing
711
Marktforschung
665
Social Web
652
Social web
652
Werbung
615
Markenimage
591
Brand image
588
Advertising
569
Market research
564
Marketingtheorie
536
Marketing theory
527
Innovationsmanagement
526
Innovation management
511
Lieferantenmanagement
487
Supplier relationship management
487
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6,610
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49
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925
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689
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645
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645
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590
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525
Bibliography included
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Arbeitspapier
468
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432
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Ratgeber
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Sammlung
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Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,112
EconStor
2
RePEc
2
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1491
Dual quality of products in Europe : a serious problem or a marketing opportunity?
Veselovská, Lenka
- In:
Total quality management & business excellence
33
(
2022
)
10
,
pp. 1146-1163
Persistent link: https://www.econbiz.de/10013352650
Saved in:
1492
An examination of the current strategic marketing planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
1493
Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
Saved in:
1494
Market orientation and new product development performance in Egyptian food industry : the mediating role of marketing technical integration
Ghonim, Mohamed A.
;
Elsawy, Wael Zakaria
;
Elsotouhy, Mohamed
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
4
,
pp. 193-209
Persistent link: https://www.econbiz.de/10013352828
Saved in:
1495
Factors determining building customers' loyalty to organic agricultural products in Bangkok, Thailand
Thun Chaitorn
;
Saqib, Shahab E.
- In:
International journal of value chain management : IJVCM
13
(
2022
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10013353228
Saved in:
1496
Marketing : cultural identity implications and inclusion concept
Opute, Abdullah Promise
;
Jawad, Caroline
;
Jiang, Xi
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 61-74)
.
2022
Persistent link: https://www.econbiz.de/10013382187
Saved in:
1497
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
1498
Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events
Pang, Phala
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
Saved in:
1499
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
1500
Temporal orientation and customer loyalty programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
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