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Search: subject_exact:"Marktforschung"
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Marktforschung
12,300
Market research
6,552
Theorie
1,659
Theory
1,643
Konsumentenverhalten
1,602
Consumer behaviour
1,591
Deutschland
1,352
Germany
1,024
Marketing
956
Vereinigte Staaten
898
Marketingmanagement
694
Marketing management
669
USA
530
Verbraucher
510
United States
482
Beziehungsmarketing
359
Relationship marketing
359
Absatz
329
Marketingtheorie
269
Marketing theory
260
Innovation
248
Qualitative Methode
244
Werbung
244
Befragung
238
Conjoint-Analyse
236
Conjoint analysis
233
Interview
228
Qualitative method
223
Scientific method
222
Wissenschaftliche Methode
222
Bibliometrics
221
Bibliometrie
221
Markenartikel
220
Internet
191
Verbraucherverhalten
177
Absatzpolitik
171
Messung
171
Prognoseverfahren
171
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167
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167
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Undetermined
961
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567
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Article
6,615
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5,504
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185
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1
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Article in journal
2,575
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1,230
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1,230
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726
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713
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713
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500
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340
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328
Sammelwerk
328
Lehrbuch
321
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314
Textbook
257
Bibliografie enthalten
237
Bibliography included
237
Aufsatzsammlung
197
Konferenzschrift
187
Conference proceedings
95
Case study
92
Fallstudie
92
Statistik
68
Handbook
67
Handbuch
67
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66
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61
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52
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52
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40
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40
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31
Forschungsbericht
30
Bibliografie
27
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24
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English
5,040
Undetermined
3,671
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3,458
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57
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33
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20
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13
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13
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12
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10
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9
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5
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3
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Author
All
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
Zaltman, Gerald
16
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Institution
All
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
American Marketing Association
50
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
Centro de Desarrollo
5
Danish Technological Institute
5
Edward Elgar Publishing
5
European Commission / Directorate General for Education and Culture
5
AMACOM
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Aussenhandelsinformation
3
Central'nyj Ėkonomiko-Matematičeskij Institut, Akademija Nauk SSSR
3
Deutsche Marketing-Vereinigung
3
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Published in...
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Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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Source
All
ECONIS (ZBW)
11,645
USB Cologne (EcoSocSci)
569
EconStor
35
OLC EcoSci
25
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
4
BASE
1
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Showing
2,051
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2,060
of
12,305
Sort
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date (newest first)
date (oldest first)
2051
Beyond the voice of the customer : ethnographic market research
Goffin, Keith
;
Varnes, Claus J.
;
Hoven, Chris van der
; …
- In:
Research technology management : RTM
55
(
2012
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009571085
Saved in:
2052
The role of market infrastructures in OTC derivatives markets
Benito, Jesús
- In:
Journal of securities operations & custody
4
(
2011/12
)
4
,
pp. 346-357
Persistent link: https://www.econbiz.de/10009571240
Saved in:
2053
The investigation on dimensions of e-satisfaction for online shoes retailing
Endo, Seiji
;
Yang, Jun
;
Park, Jungkun
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 398-405
Persistent link: https://www.econbiz.de/10009571289
Saved in:
2054
Organic food products in China : determinants of consumers' purchase intentions
Chen, Jue
;
Lobo, Antonio
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 293-314
Persistent link: https://www.econbiz.de/10009571535
Saved in:
2055
Satisfaction/dissatisfaction and choice tactic refinement for potatoes
McPherson, Mark
;
Dukeshire, Steven
;
Wang-Pruski, Gefu
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10009573210
Saved in:
2056
A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
Saved in:
2057
Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
Saved in:
2058
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
2059
Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian
;
Luck, Michael
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
Saved in:
2060
What if Web site editorial content and ads are in two different languages? : a study of bilingual consumers' online information processing
Li, Cong
;
Kalyanaraman, Sriram
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 198-206
Persistent link: https://www.econbiz.de/10009575359
Saved in:
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