//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Mobile Marketing
1,035
Mobile marketing
1,035
Deutschland
296
Germany
295
Online-Marketing
294
Internet
272
Electronic Commerce
262
Internet marketing
259
Consumer behaviour
240
Konsumentenverhalten
240
E-commerce
224
Mobile communications
222
Mobilkommunikation
222
Theorie
201
Theory
201
Beziehungsmarketing
178
Relationship marketing
178
Advertising effects
157
Werbewirkung
157
Werbung
136
Advertising
135
Mobile Business
133
Mobile business
133
Marketingmanagement
112
Marketing management
110
Mobile phone
96
Mobiltelefon
96
Marketing
87
Social Web
76
Social web
76
Online retailing
62
Online-Handel
62
Mobile Anwendung
58
Mobile application
58
Brand management
51
Markenführung
51
Lieferantenmanagement
44
Supplier relationship management
44
USA
44
Innovation adoption
43
more ...
less ...
Online availability
All
Undetermined
206
Free
69
Type of publication
All
Article
565
Book / Working Paper
471
Journal
2
Type of publication (narrower categories)
All
Aufsatz im Buch
288
Book section
288
Article in journal
280
Aufsatz in Zeitschrift
280
Hochschulschrift
115
Graue Literatur
111
Non-commercial literature
111
Thesis
100
Collection of articles of several authors
75
Sammelwerk
75
Aufsatzsammlung
50
Arbeitspapier
39
Working Paper
39
Handbook
24
Handbuch
24
Case study
23
Fallstudie
23
Konferenzschrift
20
Guidebook
18
Ratgeber
18
Bibliografie enthalten
15
Bibliography included
15
Conference proceedings
13
Lehrbuch
8
Textbook
8
Glossar enthalten
7
Glossary included
7
Amtsdruckschrift
6
Government document
6
Reprint
3
Elektronischer Datenträger
2
Mikroform
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Advisory report
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Company information
1
Elektronischer Datenträger als Beilage
1
more ...
less ...
Language
All
German
549
English
494
French
3
Czech
1
Polish
1
Portuguese
1
Russian
1
more ...
less ...
Author
All
Bauer, Hans H.
22
Fritz, Wolfgang
15
Theobald, Axel
10
Link, Jörg
9
Luo, Xueming
9
Fang, Zheng
8
Okazaki, Shintaro
8
Silberer, Günter
8
Bliemel, Friedhelm
7
Meffert, Heribert
7
Shankar, Venkatesh
7
Alan, Sule
6
Fassott, Georg
6
Karjaluoto, Heikki
6
Rodgers, Shelly
6
Spann, Martin
6
Thorson, Esther
6
Wiedmann, Klaus-Peter
6
Zinman, Jonathan
6
Ahlert, Dieter
5
Becker, Jörg
5
Fantapié Altobelli, Claudia
5
Karlan, Dean
5
Muther, Andreas
5
Neumann, Marcus M.
5
Reichardt, Tina
5
Sajad Rezaei
5
Wilke, Kai
5
Brand, Simone
4
Cemalcılar, Mehmet
4
Dreyer, Marcus
4
Dwivedi, Yogesh Kumar
4
Fong, Nathan M.
4
Ghose, Anindya
4
Giaglis, George M.
4
Heinemann, Gerrit
4
Hermanns, Arnold
4
Katona, Zsolt
4
Kollmann, Tobias
4
Krafft, Manfred
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
3
Haufe-Lexware GmbH & Co. KG
3
National Bureau of Economic Research
3
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Campus Verlag
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
European Marketing Academy
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Galileo Press
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Großbritannien / Office of Fair Trading
1
HWWA-Informationszentrum <Hamburg>
1
Hamburger Forum Medienökonomie
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Handelsforschung <Köln>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Inter-American Development Bank
1
Internationale Unternehmertage für Hotellerie und Gastronomie <1999, Marienbad>
1
Internationales Design Zentrum Berlin
1
Marketing-Centrum <Münster (Westf)>
1
Münchner Kreis
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
ODIT France <Paris>
1
Peter Lang GmbH
1
Springer International Publishing
1
Thüringen / Landesregierung
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Universität Mannheim
1
Universität Mannheim / Institut für Mittelstandsforschung
1
Universität St. Gallen
1
Workshop Arbeitsmarktpotentiale und Qualifizierungsanforderungen für Call Center Mitarbeiter <1997, Oberhausen, Rheinland>
1
more ...
less ...
Published in...
All
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Gabler Edition Wissenschaft
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing communications
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
more ...
less ...
Source
All
ECONIS (ZBW)
1,038
Showing
51
-
60
of
1,038
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
52
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
53
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
54
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
55
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
56
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
57
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
58
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
59
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
60
The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->