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Search: subject_exact:"Viral marketing"
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Viral marketing
4,807
Virales Marketing
4,776
Consumer behaviour
2,671
Konsumentenverhalten
2,671
Social Web
2,172
Social web
2,172
Online-Marketing
1,719
Internet marketing
1,713
Online retailing
865
Online-Handel
865
Beziehungsmarketing
663
Relationship marketing
661
Customer satisfaction
587
Kundenzufriedenheit
586
Electronic Commerce
470
E-commerce
460
Brand image
414
Markenimage
414
Brand management
405
Markenführung
405
Dienstleistungsqualität
369
Service quality
369
Personalization
271
Personalisierung
269
Advertising effects
259
Werbewirkung
259
Soziales Netzwerk
257
social media
249
Confidence
248
Social network
247
Vertrauen
247
Social media
228
Hotel industry
223
Hotellerie
223
Internet
223
Emotion
213
eWOM
213
Data Mining
212
Data mining
212
word of mouth
211
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Undetermined
2,461
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833
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3,995
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884
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2
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3,635
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3,635
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320
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320
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163
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163
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131
Arbeitspapier
129
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89
Thesis
60
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37
Sammelwerk
37
Case study
32
Fallstudie
32
Ratgeber
31
Conference paper
29
Konferenzbeitrag
29
Guidebook
28
Konferenzschrift
18
Aufsatzsammlung
17
Collection of articles written by one author
11
Sammlung
11
research-article
9
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7
Article
4
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3
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2
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2
review
2
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1
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1
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1
Elektronischer Datenträger als Beilage
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English
4,616
German
239
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28
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2
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1
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Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Scott, David Meerman
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Dobele, Angela
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
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Institution
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Fondazione ENI Enrico Mattei (FEEM)
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Published in...
All
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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Source
All
ECONIS (ZBW)
4,796
USB Cologne (EcoSocSci)
29
RePEc
28
Other ZBW resources
13
BASE
8
EconStor
6
USB Cologne (business full texts)
1
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4801
Building buzz to beat the big boys : word of mouth marketing for small businesses
O'Leary, Steve
;
Sheehan, Kim Bartel
-
2008
Persistent link: https://www.econbiz.de/10003550090
Saved in:
4802
Buzzmarketing : get people to talk about your stuff
Hughes, Mark
-
2008
Persistent link: https://www.econbiz.de/10009553369
Saved in:
4803
Viral marketing
Lindgreen, Adam
;
Dobele, Angela
;
Beverland, Michael
; …
- In:
Marketing : metaphors and metamorphosis
,
(pp. 102-117)
.
2008
Persistent link: https://www.econbiz.de/10003746818
Saved in:
4804
Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro
- In:
Marketing : metaphors and metamorphosis
,
(pp. 118-131)
.
2008
Persistent link: https://www.econbiz.de/10003746820
Saved in:
4805
Psychological ownership theory : an exploratory application in the restaurant industry
Asatryan, Vahagn S.
;
Oh, Haemoon
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 363-386
Persistent link: https://www.econbiz.de/10003747987
Saved in:
4806
Better him than me : social comparison theory and service recovery
Bonifield, Carolyn
;
Cole, Catherine A.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10003800604
Saved in:
4807
Word-of-mouth communications in marketing : a meta-analytic review of the antecedents and moderators
Matos, Celso Augusto de
;
Rossi, Carlos Alberto Vargas
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 578-596
Persistent link: https://www.econbiz.de/10003800607
Saved in:
4808
Self-selection and information role of online product reviews
Li, Xinxin
;
Hitt, Lorin M.
- In:
Information systems research : ISR
19
(
2008
)
4
,
pp. 456-474
Persistent link: https://www.econbiz.de/10003800797
Saved in:
4809
Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 533-534
Persistent link: https://www.econbiz.de/10003736895
Saved in:
4810
Upsetting brand extensions: an enquiry into current customers' inclination to spread negative word of mouth
Sjödin, Henrik
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 258-271
Persistent link: https://www.econbiz.de/10003653614
Saved in:
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