implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …

and a sponsoring brand is related to brand image or brand attitude formation. An experimental design was used to test the … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …