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The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

Persistent link: https://www.econbiz.de/10014504942

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Shockvertising of luxurious fast-foods brands in emerging markets : differential effects of consumer demographic profiles

Mukucha, Paul; Jaravaza, Divaries Cosmas - In: Cogent business & management 10 (2023) 2, pp. 1-18

. Advertisers, however, should emphasize more on the youth and the single consumers since they appreciate controversial ads more …

Persistent link: https://www.econbiz.de/10014504732

Emotional arousal in customer experience : a dynamic view

Caruelle, Delphine; Shams, Poja; Gustafsson, Anders; … - In: Journal of business research : JBR 170 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014535197

Understanding the desire for green consumption : norms, emotions, and attitudes

Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014552014

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226

Luxury beauty products purchase behaviour of affluent consumers : the role of brand consciousness and brand distinctiveness in Zimbabwe

Jaravaza, Divaries Cosmas; Moyo, Tobias; Mukucha, Paul - In: Cogent business & management 11 (2024) 1, pp. 1-13

The purpose of the study was to establish the extent to which brand consciousness and brand distinctiveness influence … products’ brand consciousness, brand distinctiveness, and affluent consumers’ purchase decisions in terms of the need for … questionnaires. Analysis was done through structural equation modeling on SPSS AMOS. Results revealed that both brand consciousness …

Persistent link: https://www.econbiz.de/10014519435