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The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

Persistent link: https://www.econbiz.de/10014504942

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

Online social anxiety and mobile instant messaging adoption and continuance usage intention : how does it relate to social, technical, and mobility factors?

Chen, Charlie C.; Lou, Shanshan; Laddawan Kaewkitipong - In: Cogent business & management 9 (2022) 1, pp. 1-17

The rise in MIM apps usage have resulted in increased interruptions to people daily social life, causing distractions and online social anxiety. The purpose of this study is to investigate the influence of social, technical, and mobility factors on social anxiety, as well as the initial and...

Persistent link: https://www.econbiz.de/10014441948

When luxury goes digital : does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?

Khan, Shahzad Ahmad; Al Shamsi, Ibrahim Rashid; Ghila, … - In: Cogent business & management 9 (2022) 1, pp. 1-12

brand attachment, however, the influx of widespread digitization has changed the way consumers behave and the way the brands … relationship between the dimensions of luxury value (functional, individual, and social) and consumer luxury brand-related behavior … research results advocate the significant moderating influence of digital marketing on luxury value and consumer luxury brand …

Persistent link: https://www.econbiz.de/10014442486

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226

Gauging customers' negative disconfirmation in online post-purchase behaviour : the moderating role of service recovery

Muhammad Mazhar; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Cogent business & management 9 (2022) 1, pp. 1-23

Negative disconfirmation will usually lead to switching behaviour and attenuate customers' repurchase intentions, a behaviour that will undercut businesses' profitability. Limited research discussed post-purchase behaviour, in general, and how to retain aggrieved customers during the online...

Persistent link: https://www.econbiz.de/10014429619

Will customers adopt last-mile drone delivery services? : an analysis of drone delivery in the emerging market economy

Chen, Charlie C.; Leon, Steven; Ractham, Peter - In: Cogent business & management 9 (2022) 1, pp. 1-18

Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This...

Persistent link: https://www.econbiz.de/10014429628

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty : the moderating role of consumer demographics

Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent business & management 9 (2022) 1, pp. 1-20

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected...

Persistent link: https://www.econbiz.de/10014429818

Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth

Zaman, Umer; Bolia, Brajesh; Anjam, Mahwish - In: Cogent business & management 8 (2021) 1, pp. 1-22

component of service quality and sincerity dimension of brand personality on WOM via customer satisfaction. Using the partial … results highlighted some interesting findings. Results revealed that brand sincerity directly impacts the WOM of the women … brand sincerity and responsiveness in generating satisfaction and positive WOM. This study provides insights for the …

Persistent link: https://www.econbiz.de/10012643079