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The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

Persistent link: https://www.econbiz.de/10014504942

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction : evidence from Vietnam

Van Dat Tran; Ngoc Truc Thao Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-20

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

Persistent link: https://www.econbiz.de/10014433696

Perceived service recovery justice and customer re-patronage intentions : sequential mediation

Muhammad Asghar Ali; Ding Hooi Ting; Ahmad-ur-Rehman, … - In: Cogent business & management 8 (2021) 1, pp. 1-21

The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage...

Persistent link: https://www.econbiz.de/10012649549

Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

Van Dat Tran - In: Cogent business & management 7 (2020) 1, pp. 1-14

This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents were used in this research. Besides, this study...

Persistent link: https://www.econbiz.de/10012655119

Influence of servicescape on behavioural intentions through mediation and moderation effects : a study on Malaysia's full-service restaurants

Muhammad Asghar Ali; Ding Hooi Ting; Salim, Lina; … - In: Cogent business & management 8 (2021) 1, pp. 1-26

Restaurant servicescape domain consists of physical and social aspects. Surprisingly, both aspects have been studied independently. This study aims to investigate the unanimous effects of servicescape on consumer behaviour in a full-service context (Malaysia) through the mediating and moderating...

Persistent link: https://www.econbiz.de/10012655137

Antecedents of customer value co-creation in Islamic banking : the role of religiosity, perceived value and behavioral factors

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Nazirul … - In: Cogent business & management 10 (2023) 3, pp. 1-19

This study aims to examine some antecedents of customer value co-creation in the Islamic bank industry. It also addresses the role of religiosity, perceived value and behavioral factors on customer value co-creation. This quantitative study used 400 respondents as the sample. Data were collected...

Persistent link: https://www.econbiz.de/10014506339

Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry : the moderating effect of brand authenticity

Van Dat Tran - In: Cogent business & management 11 (2024) 1, pp. 1-15

function of brand authenticity as a moderator in this study. On a sample of 250 customers in Vietnam, the current study aims to … only recovery speed having a positive relationship with attitudinal loyalty. Brand authenticity has a moderator influence … to increase brand authenticity now that they are aware of the recovery strategies for service failure. Furthermore, for …

Persistent link: https://www.econbiz.de/10014534549

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

The effects of online credible review on brand trust dimensions and willingness to buy : evidence from Vietnam consumers

Van Dat Tran; Minh Dung Nguyen; Lan Anh Lương - In: Cogent business & management 9 (2022) 1, pp. 1-14

intentionality and reliability of brand trust. This research also illustrated that intentionality and reliability have a significant …

Persistent link: https://www.econbiz.de/10014420521