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The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

Persistent link: https://www.econbiz.de/10014504942

Understanding rural Chinese consumers' behavior : stimulus-organism-response (S-O-R) perspective on Huawei's brand loyalty in China

Yu, Zhiyuan; Worasak Klongthong; Jakkrit Thavorn; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement … and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty. An … results of structural equation modeling (SEM) to analyze the relationship between brand involvement, brand familiarity, and …

Persistent link: https://www.econbiz.de/10012666174

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response : the mediating roles of attitude and word-of-mouth intention

Jakkrit Thavorn; Puripat Trichob; Worasak Klongthong; … - In: Cogent business & management 9 (2022) 1, pp. 1-22

Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and …

Persistent link: https://www.econbiz.de/10014429098

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226