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Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Persistent link: https://www.econbiz.de/10012837896

Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands

Trinh, Viet Dung; Phau, Ian - 2013

recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …

Persistent link: https://www.econbiz.de/10014042822

Luxury brand attachment : Predictors, moderators and consequences

Shimul, Anwar Sadat; Phau, Ian - In: International journal of consumer studies 46 (2022) 6, pp. 2466-2487

Persistent link: https://www.econbiz.de/10013412519

Investigating consumers' brand desirability for upcycled luxury brands

Phau, Ian; Akintimehin, Olamide; Lee, Sean - In: Strategic change 31 (2022) 5, pp. 523-531

Persistent link: https://www.econbiz.de/10013415705

Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435

Games parents and adolescents play : risky behavior, parental reputation, and strategic transfers

Hao, Lingxin; Hotz, Vincent Joseph; Jin, Ginger Zhe - 2005

Persistent link: https://www.econbiz.de/10003262041

Games Daughters and Parents Play : Teenage Childbearing, Parental Reputation, and Strategic Transfers

Hao, Lingxin - 2000

Survey of Youth, 1979 Cohort (NLSY79), exploiting the availability of repeated observations on young women (daughters) and of …

Persistent link: https://www.econbiz.de/10012471097

Games Daughters and Parents Play : Teenage Childbearing, Parental Reputation, and Strategic Transfers

Hao, Lingxin; Hotz, V. Joseph; Jin, Ginger Zhe - 2022

Survey of Youth, 1979 Cohort (NLSY79), exploiting the availability of repeated observations on young women (daughters) and of …

Persistent link: https://www.econbiz.de/10013310809

Games Parents and Adolescents Play : Risky Behaviors, Parental Reputation, and Strategic Transfers

Hao, Lingxin; Hotz, V. Joseph; Jin, Ginger Zhe - 2022

implications, using data from the National Longitudinal Survey of Youth, 1979 Cohort (NLSY79). Exploiting the availability of …

Persistent link: https://www.econbiz.de/10013311959

Direct-to-consumer advertising and online search

Chesnes, Matthew; Jin, Ginger Zhe - 2016

Persistent link: https://www.econbiz.de/10011542112