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Conceptualising Luxury Brand Attachment : Scale Development and Validation
Shimul, Anwar Sadat - 2020
This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …
Persistent link: https://www.econbiz.de/10012837896
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Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands
Trinh, Viet Dung; Phau, Ian - 2013
recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …
Persistent link: https://www.econbiz.de/10014042822
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Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat; Phau, Ian - In: International journal of consumer studies 46 (2022) 6, pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian; Akintimehin, Olamide; Lee, Sean - In: Strategic change 31 (2022) 5, pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
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Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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Credence goods markets and the informational value of new media : a natural field experiment
Kerschbamer, Rudolf; Neururer, Daniel; Sutter, Matthias - 2019
Credence goods markets are characterized by pronounced informational asymmetries between consumers and expert sellers. As a consequence, consumers are often exploited and market efficiency is threatened. However, in the digital age, it has become easy and cheap for consumers to self-diagnose...
Persistent link: https://www.econbiz.de/10011980932
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Credence goods markets and the informational value of new media : a natural field experiment
Kerschbamer, Rudolf; Neururer, Daniel; Sutter, Matthias - 2019
Credence goods markets are characterized by pronounced informational asymmetries between consumers and expert sellers. As a consequence, consumers are often exploited and market efficiency is threatened. However, in the digital age, it has become easy and cheap for consumers to self-diagnose...
Persistent link: https://www.econbiz.de/10011985996
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Credence goods markets and the informational value of new media : a natural field experiment
Kerschbamer, Rudolf; Neururer, Daniel; Sutter, Matthias - 2019
Credence goods markets are characterized by pronounced informational asymmetries between consumers and expert sellers. As a consequence, consumers are often exploited and market efficiency is threatened. However, in the digital age, it has become easy and cheap for consumers to self-diagnose...
Persistent link: https://www.econbiz.de/10012120255
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Reveal it or conceal it : on the value of second opinions in a low-entry-barriers credence goods market
Bindra, Parampreet Christopher; Kerschbamer, Rudolf; … - 2020
Credence goods markets with their asymmetric information between buyers and sellers are prone to large inefficiencies. In theory, poorly informed consumers can protect themselves from maltreatment through sellers by asking for second opinions from other sellers. Yet, empirical evidence whether...
Persistent link: https://www.econbiz.de/10012220084
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Reveal it or conceal it: on the value of second opinions in a low-entry-barriers credence goods market
Bindra, Parampreet Christopher; Kerschbamer, Rudolf; … - 2020
Credence goods markets with their asymmetric information between buyers and sellers are prone to large inefficiencies. In theory, poorly informed consumers can protect themselves from maltreatment through sellers by asking for second opinions from other sellers. Yet, empirical evidence whether...
Persistent link: https://www.econbiz.de/10012236955