success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …

Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must … interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has … of this paper lies on defining the necessary terminology to analyze the subject matter, identifying the role of marketing …

durch den technologischen Fortschritt in der Medizin wichtige Erkenntnisse für das Marketing liefern, insbesondere Einblicke …

Ausgangspunkt des Marketing sind die Probleme, Wünsche und Bedürfnisse der Konsumenten. Es sind jedoch kaum …

-- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part I: Getting Started with Influencer Marketing … -- Chapter 1: Influencer Marketing 101 -- Defining Influencer Marketing -- Identifying the Primary Influencer Platforms -- Blogs … influencer marketing to a marketing firm -- Measure the right stuff -- Making Influencer Marketing Work for You -- If you're an …