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mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor …
Persistent link: https://www.econbiz.de/10012113920
This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...
Persistent link: https://www.econbiz.de/10012625787
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of literature has been recognized. Innovation in the service sector is characterized by distinctive features, and … literature on product innovation cannot be applied verbatim. Several studies have recognized the importance of Market Orientation … to support product innovation while less attention has been paid by the service industry. In addition, previous studies …
Persistent link: https://www.econbiz.de/10011297371
Persistent link: https://www.econbiz.de/10012548960
This paper examines the importance of two resources, namely a market orientation and an entrepreneurial orientation, in new product development and satisfaction with firm performance among direct and alternative marketers. Using a partial least squares structural equation model and data from a...
Persistent link: https://www.econbiz.de/10011657525
Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...
Persistent link: https://www.econbiz.de/10014507115
Persistent link: https://www.econbiz.de/10012219534
Persistent link: https://www.econbiz.de/10013355124
Despite its recognition as a resilience strategy, there is a scarcity of research on business model innovation (BMI) in … micro and small enterprises in emerging economies. Business model innovation drivers in micro and small enterprises may … explain business model innovation and its consequences in a turbulent business environment. This study investigates the impact …
Persistent link: https://www.econbiz.de/10014373684