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Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto; Crea, G. - In: Journal of economics 135 (2022) 3, pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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Ratings meet prices : the dynamic relationship of quality signals
Kaimann, Daniel; Spiess Bru, Clarissa Laura Maria; … - In: Journal of wine economics 18 (2023) 3, pp. 226-244
Persistent link: https://www.econbiz.de/10014465438
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Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck; Song, Joon - In: The Korean economic review 37 (2021) 1, pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
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Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study
Hendra; Lusiah - In: Expert journal of business and management 5 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011749783
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The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products
Lamasi, Wiwin Inriani; Santoso, Singgih - 2022
Persistent link: https://www.econbiz.de/10013350783
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Determinants of customer satisfaction and loyalty Waroeng Steak Restaurant in DKI Jakarta
Mubarok, Endang Saefuddin; Subarjo, Budi; Raihan, Raihan; … - In: Cogent business & management 10 (2023) 3, pp. 1-20
This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta. This research design is descriptive and quantitative explanatory, with a multivariate analysis...
Persistent link: https://www.econbiz.de/10014505809
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Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra; Ishak, Asmai - 2022
Persistent link: https://www.econbiz.de/10012887806
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The effect of word of mouth marketıng on the purchase behavıor via brand image and perceıved quality
Yaman, Zührem - In: Montenegrin journal of economics 14 (2018) 2, pp. 175-182
Persistent link: https://www.econbiz.de/10012265707
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Leveraging experience quality to increase loyalty of digital wallet user in Indonesia
Lubaba, Hanny; Rohman, Fatchur; Surachman - 2022
Persistent link: https://www.econbiz.de/10013406927