Narrow search
Showing 1 - 10 of 27,915
Cover Image
Strategische Marketingplanung in filialisierten Universalbanken : integrierte Filial- und Kundengruppenstrategien auf der Grundlage erfolgsbeeinflussender Schlüsselfaktoren
Thiesing, Ernst-Otto - 1986
Zunehmende Diskontinuitäten und fortschreitende Marktsättigung sowie das Auftreten neuer Wettbewerber stellen den Bankbereich vor die Notwendigkeit, sein Geschäft strategisch auszurichten. Die vorliegende Arbeit hat sich zum Ziel gesetzt, ein Konzept zur strategischen Marketingplanung in...
Persistent link: https://www.econbiz.de/10011960500
Cover Image
Relationship marketing stage of development in Romanian banking industry
Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 199-214
The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by … identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to … achieve this aim a qualitative marketing research was conducted, by applying in-depth semi-structured interviews. The target …
Persistent link: https://www.econbiz.de/10011843031
Cover Image
Effective marketing strategy for regional banks
Uksumenko, Alena Anatolievna; Kuzʹmičeva, Irina … - In: European research studies 20 (2017) 4A, pp. 558-567
Persistent link: https://www.econbiz.de/10012219471
Cover Image
Using data mining techniques for detecting the important features of the bank direct marketing data
Parlar, Tuba; Kakilli Acaravci, Songul - In: International journal of economics and financial issues … 7 (2017) 2, pp. 692-696
Persistent link: https://www.econbiz.de/10011809107
Cover Image
The Algerian bank between eco-regulations and development of customer loyalty
Khadidja, Zerigui; Bachir, Boulenouar - In: Financial markets, institutions and risks : FMIR 2 (2018) 2, pp. 93-99
Persistent link: https://www.econbiz.de/10011884886
Cover Image
Interconnection of strategic integration, HRM effectiveness and market performance : evidence from banking sector of Pakistan
Waseem, Muhammad; Majid, Abdul; Bilal, Hazrat; Farooq, … - In: Review of economics and development studies 5 (2019) 4, pp. 859-868
Persistent link: https://www.econbiz.de/10012210305
Cover Image
A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
Cover Image
Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - In: Journal of financial services marketing 28 (2023) 1, pp. 146-177
Persistent link: https://www.econbiz.de/10014251410
Cover Image
Direct banking : a demand pull and technology push innovation
Neuberger, Doris - 1997
Since 1994, the German banking market is confronted with an entry wave of direct banks. This banking innovation may be explained by developments on the supply side as well as on the demand side. It is pushed by developments in telecommunication technologies during a period of rising cost...
Persistent link: https://www.econbiz.de/10011540083