This paper investigates the process of cross-national diffusion of work systems to affiliate firms of three Japanese MNCs in the UK. It examines the degree to which structural, cultural and control-related work systems of the source company are adopted by the recipient. The case studies...

The main objective of this study is to know the multinational cement companies' marketing strategies those are currently operating their business in Bangladesh. For doing this report, the data is basically collected from several authentic sources like journal articles, paper, governmental...

This study investigates the use of country of origin image (COI) by an emerging market multinational (EMMN) on their internationalization process. To this end, we integrate COI literature with the attributes that make up Brazil's image abroad. This study conducts a qualitative and descriptive...

Purpose of the article: The aim is to verify the level of awareness of "born globals" companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since...

The ability to internationalize has become a competitive necessity for many firms, and one important for survival and growth in the era of globalization. At the same time, digitalization is transforming the locus of entrepreneurial opportunities and entrepreneurial practices, thus offering new...

Current research argues that a market-driving strategy leads to a competitive advantage. However, a market-driving strategy tries to change established rules in the marketplace and thus, is difficult to pursue. We argue that a market-driving strategy must be based on distinct capabilities and...