premium s/he is willing to pay for the national brand over the store brand is more (less) than the actual price differential … would be enhanced by gaining insights into why consumers are willing to pay a price premium for national brands over store … brands. In this study, I attempt to understand why consumers are willing to pay a higher price for national brands than for …

This study aims to determine whether the influence of the influence of Brand Awareness, Price, and Product Quality on … Istagram Social Media Purchasing Decisions. Price also affects the Istagram Social Media Purchasing Decision. Likewise, the … there is a joint and significant influence between Brand Awareness, Price, and Product Quality …

This study was conducted to determine the effect of brand ambassador, brand, product quality, and price to purchase … price. Meanwhile, the variables that have a low impact on the purchase intention is the brand ambassador …