Showing 1 - 10 of 92,656
manufacturers in the world and the leading brand in China. In order to analyze the brand awareness and purchase behavior in the …
Persistent link: https://www.econbiz.de/10013072287
Persistent link: https://www.econbiz.de/10014335690
Possessing an international brand in an exclusive field can play a critical role in developing exports. On the other hand, monitoring market conditions and predicting the changes caused by the physical separation and distance between the upstream and downstream markets and asymmetric information...
Persistent link: https://www.econbiz.de/10014245574
Persistent link: https://www.econbiz.de/10012656539
Persistent link: https://www.econbiz.de/10012181936
Persistent link: https://www.econbiz.de/10012657849
Persistent link: https://www.econbiz.de/10012061568
In this paper, we investigate how corporate social responsibility (hereafter CSR) practices of domestic Croatian mid and large size firms differentiate them on foreign markets. Still, in order for export organizations to realize benefits offered by CSR, export organizations need to identify...
Persistent link: https://www.econbiz.de/10012227602
Persistent link: https://www.econbiz.de/10013190639
globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan …
Persistent link: https://www.econbiz.de/10012099420