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From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven - In: International journal of market research 66 (2024) 2/3, pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
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Return on Measurement : Relating Marketing Metrics Practices to Strategic Performance
Clark, Bruce; Abela, Andrew Victor; Ambler, Tim - 2014
more general measurement practices. They show which practices are positively associated with five different measures of … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of … performance dashboards have little impact on performance. The strongest "returns on measurement" appear to arise from reporting …
Persistent link: https://www.econbiz.de/10014146811
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Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente : ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing
Ahrens, Michael - 2007
des Direktmarketing-Einsatzes beeinflussenden Determinanten nur geringe Aufmerksamkeit gewidmet. Vor diesem Hintergrund … ist das Ziel dieser Arbeit, einen Beitrag zur experimentellen Analyse der Wirkungsweise der Direktmarketing …-Instrumente Mailing, Email und SMS zu leisten. Aufbauend auf einer theoretischen Fundierung des direktmarketing …
Persistent link: https://www.econbiz.de/10011943115
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Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - 2009 - This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
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Factory outlet stores - ein Trend in Deutschland?
Nufer, Gerd; Sieber, Dorothea - 2009
Der Factory Outlet Store stellt einen neuen Vertriebskanal dar, der es Herstellern ermöglicht, Kunden Markenprodukte zu vergleichsweise günstige Preisen anzubieten. Der vorliegende Beitrag befasst sich mit dem Konzept Factory Outlet Store und der Frage, ob es sich hierbei um einen aktuellen...
Persistent link: https://www.econbiz.de/10009521418
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Understanding the role of marketing communications in direct marketing
Naik, Prasad A. (contributor); Piersma, Nanda (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678741
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Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
Gregurec, Iva - 2013
The paper deals with standing of young population about the SMS messaging as anelement of direct marketing advertising of small and medium-sized enterprises (SMEs). This issue is of great importance for Croatian SMEs who want to be competitive with SMEs in EU who have already gradually accepted...
Persistent link: https://www.econbiz.de/10013084826
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Multilevel Marketing (MLM) -- A Futuristic Concept?
Jain, Dhiraj - 2015
Persistent link: https://www.econbiz.de/10013033577
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Identifying causal marketing-mix effects using a regression discontinuity design
Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - 2011 - This version: May 2011
Persistent link: https://www.econbiz.de/10009316769
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Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970