We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...

Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...

In the ever changing market the manufacturer has to keep themselves updated and should have access to real time changes in the market as these changes in market environment alters the market segments they serve and it affects the profitability of the firm. This real time information is very...

Good segmentation contributes towards a better understanding of the market and customer demands. This study aims to develop a new methodological approach, integrating "Recency, Frequency and Monetary" with the sparse K-means clustering algorithm of Witten and Tibshirani (2010). The proposed...

The segmentation–targeting–positioning conceptual framework has been the traditional foundation and genesis of marketing strategy formulation. The authors propose a general clusterwise bilinear spatial model that simultaneously estimates market segments, their composition, a brand space, and...

Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on a normative perspective, questioning...

This study investigates the relative importance between service quality and firm size in the performance determinants of audit firms under different market segments and business strategies. This study extracts a human capital-based service quality by the principal component analysis technique....

Market segmentation of business-to-business customers based on their needs has proven to be a useful tool for firms seeking to find customers who provide the best response to their offer. The purpose of this study is to explore the possibility of identifying market segments in multistage markets...