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An online research approach for a dual perspective analysis of brand associations in art museums

Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167

Persistent link: https://www.econbiz.de/10014252137

Animating business relationships through community social capital : an insight into conviviality

Guercini, Simone; Ranfagni, Silvia - In: Journal of enterprising communities : people and places … 16 (2022) 4, pp. 562-581

Persistent link: https://www.econbiz.de/10013361884

Marketing automation and the scope of marketers' heuristics

Guercini, Simone - In: Management decision 61 (2023) 13, pp. 295-320

Persistent link: https://www.econbiz.de/10014448300

Omnichannel retailing and post-pandemic recovery : building a research agenda

Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1156-1181

Persistent link: https://www.econbiz.de/10013398158

Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences

Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389

Persistent link: https://www.econbiz.de/10014335883

The IMP research on business networks : a systematic literature review and research agenda

Guercini, Simone; La Rocca, Antonella; Perna, Andrea - In: Italian journal of marketing : ITJM 2024 (2024) 2, pp. 149-175

Persistent link: https://www.econbiz.de/10014566447

Let's play! : gamification as a marketing tool to deliver a digital luxury experience

Milanesi, Matilde; Guercini, Simone; Runfola, Andrea - In: Electronic commerce research 23 (2023) 4, pp. 2135-2152

Persistent link: https://www.econbiz.de/10014418069

How international marketers make decisions : exploring approaches to learning and using heuristics

Guercini, Simone; Freeman, Susan - In: International marketing review 40 (2023) 3, pp. 429-451

Persistent link: https://www.econbiz.de/10014381213

International Growth as Integration of R&D Activities. Evidence from Large Multinational Companies

Guercini, Simone - Laboratory of Economics and Management (LEM), Scuola … - 1999

Corporate R&D internationalization has been analyzed predominantly in terms of the geographic diversification of multinational companies' research laboratories, and only to a lesser extent as a process involving the development of resources and capabilities within organizations and as a means of...

Persistent link: https://www.econbiz.de/10005481683