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Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing
Pongsakornrungsilp, Siwarit; Bradshaw, Alan; Schroeder, … - 2009
-based theory to explain firms' and consumers' operant and operand resources (figure 1). In figure 2, we synthesise the S-D logic … with the Consumer Culture Theory (CCT) by integrating theories of firms' resources and consumers' resources and adding the …
Persistent link: https://www.econbiz.de/10014219694
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Kundenbindung in Mitgliedschaftssystemen : ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaften
Giloth, Mathias - 2003
Sowohl in der Wissenschaft als auch in der Unternehmenspraxis wird die langfristige Bindung von Kunden verstärkt als kritischer Erfolgsfaktor identifiziert und entsprechend intensiv diskutiert. Fragen, die in diesem Zusammenhang aufgeworfen werden, sind: "Welche Größen beeinflussen die...
Persistent link: https://www.econbiz.de/10011942991
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An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry : a pitch
Ashraf, Hafiz Ahmad; Manzoor, Nauman - In: Journal of accounting & management information systems … 16 (2017) 1, pp. 199-202
This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that...
Persistent link: https://www.econbiz.de/10011636581
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E-Service-Support im Maschinen- und Anlagenbau
Körner, Mike (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001731181
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Managing retention in service relationships
Aflaki, Sam; Popescu, Ioana - 2011 - Rev. vers. of 2010/32/DS
Persistent link: https://www.econbiz.de/10009357252
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Managing retention in service relationships
Aflaki, Sam; Popescu, Ioana - 2012 - 2. rev. vers. of 2011/80/DS
Persistent link: https://www.econbiz.de/10009625502
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How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs; Simonse, Lianne - In: The journal of services marketing 37 (2023) 10, pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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The dynamics of customer value and brand love among shoppers in emerging market
Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18
This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...
Persistent link: https://www.econbiz.de/10014506006