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Effective factors on urban brand and their prioritization from perspective of international tourists (case study: Tehran's Milad Tower)
Zarandi, Hossein Mohammadpour; Hassani, Ali; Aminian, Naser - In: Journal of urban economics and management : a quarterly … 4 (2016) 14, pp. 115-136
Persistent link: https://www.econbiz.de/10011560761
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Dynamic website of Gresik City's Halal life style as the implementation of online Branding in a smart City
Nastiti, Tyas Ajeng; Alfina; Sisprasojo, Nova Ridho - 2018
is possible to build an dynamic website that contain Halal Activity Octagon's information, including: research, text …, documentation, people who involve, etc. Dynamic website is a platform that make a possibility of two way interaction between both … website's maker and user; or user and user. The function of the website is not only as the center of information about the …
Persistent link: https://www.econbiz.de/10012012991
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The development and change in city branding : a content analysis of the literature
Oguztimur, Senay; Akturan, Ulun - 2014
The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...
Persistent link: https://www.econbiz.de/10011492998
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Perception research on developing brand identity for small cities
Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10012171266
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Socio-cultural sphere : governance in new economy and impact on city branding
Pashkus, Vadim; Pashkus, Natalia; Bulina, Anna - 2014
The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St.Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation...
Persistent link: https://www.econbiz.de/10011495653
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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Trends and Applications in City Branding : A Case Study in Izmir
Pirnar, Ige - 2019
This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few...
Persistent link: https://www.econbiz.de/10012891768
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Evaluation of Public City Branding Policies 'Sparkling Surabaya'
Nawangsari, Ertien Rining - 2019
Competition in the global era requires in every local government to have a competitive advantage to maintain its existence. The strategic solution in facing this competition is to strengthen the brand as the identity of a city. City Branding is the right step in completing the selling power of a...
Persistent link: https://www.econbiz.de/10012859873
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Strategic management of the Malaga brand through open innovation : tourists and residents' perception
Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17
Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...
Persistent link: https://www.econbiz.de/10012801981
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My city - my brand : the role of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...
Persistent link: https://www.econbiz.de/10012618833