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Dynamic website of Gresik City's Halal life style as the implementation of online Branding in a smart City

Nastiti, Tyas Ajeng; Alfina; Sisprasojo, Nova Ridho - 2018

is possible to build an dynamic website that contain Halal Activity Octagon's information, including: research, text …, documentation, people who involve, etc. Dynamic website is a platform that make a possibility of two way interaction between both … website's maker and user; or user and user. The function of the website is not only as the center of information about the …

Persistent link: https://www.econbiz.de/10012012991

The development and change in city branding : a content analysis of the literature

Oguztimur, Senay; Akturan, Ulun - 2014

The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...

Persistent link: https://www.econbiz.de/10011492998

Perception research on developing brand identity for small cities

Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10012171266

The Application of Brand Personality Concept to the City Context in Thailand

Amatyakul (อมาตยกุล), Sarun … - 2018

Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the...

Persistent link: https://www.econbiz.de/10014120225

Brand Awareness - A Study among Biscuit Consumers in Madurai City

Geetha, Dr. R.; Meenakshi. K, Dr. Devi - 2020

All Human beings need food, shelter and clothes. The most important need among these three items is food. People take nutritious food for maintain their health. They consume products manufactured by rice or wheat items. In India, the total cultivation of wheat is more comparing with the...

Persistent link: https://www.econbiz.de/10014100317

City Brand Personality : The Application of Brand Personality Concept in the City Context

Amatyakul (อมาตยกุล), Sarun … - 2017

The concept of brand personality proposed by Aaker (1997) consists of five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This concept was drawn from the development of products in general so as to describe personality of brands, and has been widely applied to...

Persistent link: https://www.econbiz.de/10012967626

Assessment of the Brand Image of Bikaji Foods International Limited in Bikaner City

Dhaka, Surjeet - 2015

Indian snack food market has reached a value of Rs. 1530 crore. It is one of the largest snack markets in the world. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum. Bikaji is one of them and going to be the biggest...

Persistent link: https://www.econbiz.de/10013031665

How Three Japanese City Marathon Brands Overcame Double Jeopardy

Go, Frank M. - 2016

This study examines whether sport events contribute towards place marketing, urban development, and city re-imaging. In particular, non-elite sport events such as city marathons have a participatory character that also contributes to social cohesion and a healthier population. However, many...

Persistent link: https://www.econbiz.de/10012981405

'A Study on Segmentation of Four Wheeler Brands on Pricing Basis in Pune City'

Pawar, Sudarshan - 2016

Branding becomes the utmost key to any industry, where segmentation can play an important role in branding. Segmentation process finally arrived in the Indian automobile industry too. With a flurry of new vehicle launches in the country, ranging from basic car models on four wheels to highly...

Persistent link: https://www.econbiz.de/10012986812

Trends and Applications in City Branding : A Case Study in Izmir

Pirnar, Ige - 2019

This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few...

Persistent link: https://www.econbiz.de/10012891768