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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
,Egypt, Singapore, and Nigeria that are dispersed geographically, diverse in cultures, yet similar in their openness to the world and …
Persistent link: https://www.econbiz.de/10012012462
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Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
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Consumer Dissatisfaction : A Cross-Cultural Comparison
Lundstrom, William J.; White, D. Steven; McAuley, Andrew - 2009
Lundstrom and Lamont's seminal article on consumer discontent was published in 1976. Since that time, the literature on consumer discontent has evolved and fragmented. New research themes include consumer satisfaction, customer relationship management, and consumer complaint behavior. While...
Persistent link: https://www.econbiz.de/10014206612
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Adaptation Needed : Eye-Tracking Study of Cross-Cultural Differences in Perception of B2B Websites
Štrach, Pavel - 2017
Persistent link: https://www.econbiz.de/10012962628
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Cross-Cultural Awareness
Pokhilko, Olga - 2018
Learning about the other culture is very important starting point. Culture is a basic definition. First of all, in the context of cultural awareness, we have to understand what culture refers to. For this purpose, let's simply define culture as all the (often unspoken) standards and (mostly...
Persistent link: https://www.econbiz.de/10012935151
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Consumer-citizens of China : the role of foreign brands in the imagined future China
Tian, Kelly (ed.); Dong, Lily (ed.) - 2010
interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are … brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands … are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patrio's paradox" and …
Persistent link: https://www.econbiz.de/10012794047
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Information cascades and online shopping : a cross-cultural comparative study in China and the United States
Liu, Qihua; Zhang, Binqi; Wang, Li; Zhang, Xiaoyu; Li, Yiran - In: Journal of global information management 29 (2021) 3, pp. 26-45
Persistent link: https://www.econbiz.de/10012508164
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Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission
Schneider, Sebastian - In: Journal of revenue and pricing management 21 (2022) 3, pp. 274-290
Persistent link: https://www.econbiz.de/10013258153