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The influence of regional Italian images on consumer behaviour : a study of consumers in Germany
Fauser, Simon Georg; Agola, David - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 129-158
Persistent link: https://www.econbiz.de/10012583874
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The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan; Öngel, Elif - 2014
Persistent link: https://www.econbiz.de/10011293719
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude - 2003
Persistent link: https://www.econbiz.de/10001815333
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Brand types applied by emerging markets' firms : ountry of brand origin and brand use motives
Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: Entrepreneurial business and economics review : EBER 9 (2021) 1, pp. 155-168
Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...
Persistent link: https://www.econbiz.de/10012519502
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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Brand and consumer characteristics as drivers of behaviour towards global and local brands
Šapić, Srđan; Kocić, Milan; Filipović, Jovana - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 36 (2018) 2, pp. 619-645
Persistent link: https://www.econbiz.de/10012212913
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Brand name and customers' intention
Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
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How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR
Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485
Persistent link: https://www.econbiz.de/10014552883
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Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam; Llonch-Andreu, Joan; López-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
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How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel; García-de-Frutos, Nieves - In: International journal of consumer studies 47 (2023) 5, pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652