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An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn; Mitsumoto, Shusei - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh; Parmar, Yadvinder; Kaur Ghuman, … - In: Global business review 24 (2023) 6, pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
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Leistung, Identifikation oder die Unsicherheit über den Spielausgang – was zählt wirklich? : relevante Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga
Geyer, Hannah - 2010
Medien sowie Vertreter des Deutschen Basketball-Bundes kritisieren immer wieder die gerin-gen Einsatzzeiten deutscher Spieler in der Basketball-Bundesliga und die daraus resultieren-den mangelnden Identifikationsmöglichkeiten der Zuschauer mit den Spielern. Der Artikel analysiert daher...
Persistent link: https://www.econbiz.de/10008698109
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Online Sport Betting Developments and Athletic Activity Funding
Papaloukas, Marios - 2013
On the 24th of March 2011 the European Commission issued the so called Green Paper on online gambling in the Internal Market. The European Commission's purpose is to tackle the problems resulting from the rapid development of on-line gambling in the EU. As long as sport betting services...
Persistent link: https://www.econbiz.de/10013087044
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Online Sport Betting Developments and Athletic Activity Funding
Papaloukas, Marios - 2013
On the 24th of March 2011 the European Commission issued the so called Green Paper on online gambling in the Internal Market. The European Commission's purpose is to tackle the problems resulting from the rapid development of on-line gambling in the EU. As long as sport betting services...
Persistent link: https://www.econbiz.de/10013074558
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The Value of Winning : Endorsement Returns in Individual Sports
Gerritsen, Dirk - 2017
examines the relation between athlete performance and stock returns of firms endorsed by athletes. We find that a tournament … not detect return differences between superstars and regular athletes, nor between frequently endorsed brands and less …
Persistent link: https://www.econbiz.de/10012962258
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Sport Celebrities Multiple Use in Marketing Messages : Example of the Spanish Tennis Player Rafael Nadal
Antonovica, Arta - 2019
The use of a sport celebrity as a message source is a popular way how to convince many consumers around the world to buy and use different services. In the last decades, we have seen that many sport celebrities in a serial way promote products and services of different companies at the same time...
Persistent link: https://www.econbiz.de/10012891844
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"The players last year all had part-time jobs" : challenges, expectations and use of social media under the professional structure of the Women's Super League
Carragher, Ann Marie; Lolich, Luciana - In: DBS business review : an international academic … 4 (2021), pp. 68-88
Persistent link: https://www.econbiz.de/10012805470
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Reshaping College Athlete Sports Betting Education
Harris, Becky; Holden, John T. - 2021
protecting college athletes from those who may wish to do them harm for gambling purposes. The expansion of legal sports betting … to move forward with modernizing sports wagering education and awareness for collegiate athletes, and affiliated …
Persistent link: https://www.econbiz.de/10013244164