Der Factory Outlet Store stellt einen neuen Vertriebskanal dar, der es Herstellern ermöglicht, Kunden Markenprodukte zu vergleichsweise günstige Preisen anzubieten. Der vorliegende Beitrag befasst sich mit dem Konzept Factory Outlet Store und der Frage, ob es sich hierbei um einen aktuellen...

Despite the vast increase in marketing channels research published in the past decade, few contemporary analyses review or synthesize the domain. This article provides a comprehensive review of marketing channels research from 1980 to 2014. To present a multidimensional view of marketing...

We analyze distribution decisions by content creators for digital information goods like books and music. There are two creators (low and high quality) that sell content through the same platform, and may choose whether to distribute their content a la carte, via a subscription service, or both....

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

This study finds that YouTube channels crowdfunding on Patreon have more frequent video creation. The median YouTube channel that crowdfunded on Patreon produced a video every 7.5 days compared to 105 days for the median comparable channel that did not link to Patreon. Crowdfunders have more...