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Management, marketing and promotion of library services based on statistics, analyses and evaluation

Flaten, Trine Kolderup (ed.) - 2006

Federführung der IFLA-Sektion für Management und Marketing in Bergen, Norwegen abgehalten. Leiter verschiedener Bibliothekstypen …, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005 …

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Geomarketing : methods and strategies in spatial martketing

Cliquet, Gérard (contributor) - 2006 - 1. ed.

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Alter als Moderator im Nachbeschwerdeverhalten

Roschk, Holger; Müller, Jana - 2009

Um langfristige Kundenbeziehungen zu etablieren sind Unternehmen vor allem in der kritischen Situation einer Beschwerde stets darauf bedacht die individuellen Wünsche und Bedürfnisse ihrer Kunden zu erkennen und zu befriedigen. Da nicht davon ausgegangen werden kann, dass Menschen...

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Verhaltensforschung am Point of Sale : Ansatzpunkte und Methodik

Silberer, Günter - 2009

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special...

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Influencer Marketing For Dummies : by Kristy Sammis, Cat Lincoln and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou

Sammis, Kirsty; Lincoln, Cat; Pomponi, Stefania - 2015 - 1. Auflage

-- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part I: Getting Started with Influencer Marketing … -- Chapter 1: Influencer Marketing 101 -- Defining Influencer Marketing -- Identifying the Primary Influencer Platforms -- Blogs … influencer marketing to a marketing firm -- Measure the right stuff -- Making Influencer Marketing Work for You -- If you're an …

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