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Die Internationalisierung der Aktivitäten von Verlagshäusern bildet einen strategischen Schwerpunkt unternehmerischer Tätigkeit. Der Beitrag analysiert, ob und wie strategische Aspekte der internationalen Marktbearbeitung im Zeitschriftenmarkt identifiziert und anschließend in die...
Persistent link: https://www.econbiz.de/10009505964
The term "global brand" has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the "Best Global Brands" (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...
Persistent link: https://www.econbiz.de/10010357158
Angesichts einer weiter zunehmenden Bedeutung der Globalisierungsthematik verfolgt diese Arbeit das Ziel, wesentliche Erfolgsfaktoren und Konfliktbereiche des Managements globaler Produkte zu ermitteln. Hierzu wurde vom Verfasser mit Hilfe einer umfangreichen empirischen Untersuchung das...
Persistent link: https://www.econbiz.de/10011942109
The term “global brand” has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the “Best Global Brands” (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or...
Persistent link: https://www.econbiz.de/10013438182
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There is need for Kenyan small and medium enterprises (SMEs) in particular to focus concern on the orientation of business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation and technology, product adaptation, service orientation,...
Persistent link: https://www.econbiz.de/10012099420
This paper aims to review the current literature on entrepreneurial marketing and business sustainability while explaining various scholars' views on the relationships between these constructs. A comprehensive analysis of the previous literature on these concepts was conducted to gain better...
Persistent link: https://www.econbiz.de/10014517541
Mexico and Canada sandwich the United States to form North America. Although they are only separated by one nation, the way business is handled can vary drastically between the two. The two countries have a good standing relation and have always been able to come to peaceful agreements. This...
Persistent link: https://www.econbiz.de/10014032790