Social networks are currently extremely popular, and social networks models are useful in studying network phenomena. This paper describes models that are flexible in form, applicable to binary, categorical, or ordered data, reflecting a single relation among actors or multivariate or...

This research is a multinational study of the effect of religiosity on salespeople's attitudes about their jobs, even after controlling for cross-cultural differences and the particular management practices in their sales organizations. We theorize moderator effects between religiosity and the...

This paper considers three classes of disruptions in marketing research methods. The disruptions are both positive and negative, and both academic and managerial. They are occurring in the realms of big data, online surveys and data integration

Positioning is among a marketer's preeminent strategic responsibilities. Positioning helps to clarify brand strengths among competitors and identify potential challenges of similar brands and possible substitutability. Assessments of positioning, from initial marketplace efforts to resources...

In this research, we examine salespeople's behavior in individual pay-for-performance compensation systems and show how perceived management fairness seems to energize sales employees in some environments but not in others. We use a large multicountry database of individual-level remuneration...

This chapter provides an introduction to hierarchical linear modeling (HLM) for marketing researchers. We begin by motivating why one might use HIM models, describing what they are and what research questions they can address. We then describe the techniques. We illustrate the models on a small...

In this research, we present the inferential statistics for Cronbach's coefficient alpha. This index of reliability is extremely important in consumer research. The estimation of alpha and its confidence intervals are described and an analytical demonstration illustrates the effects on these...

In this research, we investigate the behavior of Cronbach's coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...