The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The … research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the … between the constructs in the model. Moreover, it confirms that rational brand quality influences brand loyalty stronger than …

The study aims to investigate the relationship among brand love, brand loyalty, and word of mouth of AirAsia Airline … by using Structural Equation Modeling (SEM). The results of the study revealed that brand love has a direct and indirect … influence on word of mouth through brand loyalty …

partial least squares method. Findings - The results showed that brand love is the strongest antecedent of brand loyalty and … emotional attachment and brand love play a mediating role in the process of transitioning from satisfaction to loyalty in a … study validates the mediating role of emotional brand attachment and brand love in the relationship between brand …

Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the … influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty … study further explores dimensions of brand experience: sensory, affective, intellectual and behavioral concerning EC, BS …

how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision … relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial … mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge …

The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love … that the experience of a brand is a significant factor in determining both love and loyalty to that brand. The outcomes of … the research indicated that there was a substantial relation between brand experiences and brand loyalty, with brand love …

Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators … structural model. Findings: The finding demonstrates that brand experience, brand love, and brand loyalty have a beneficial … impact on eWOM. Furthermore, brand love and brand loyalty serve as mediators connecting brand experience and eWOM. Research …

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of … brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its … relationship with other independent variables (i.e. country of origin, students’ demography, brand reputation, purchase behavior …