The purpose of this study is to explore the effects of a brand’s country-of-origin for a hotel on its geographic … destinations, and the role of brands in attracting foreign demand is growing as a consequence. The brand is one of the key assets … of multinational companies in tourism. Among the several determinants of consumer brand knowledge in the global …

The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework …) Indicator test and rate Brand Personality (Aaker) traits of the two commercials. Results show that there is common ground. This …

This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star … rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent …

The purpose of this study is to explore the effects of a brand’s country-of-origin for a hotel on its geographic … destinations, and the role of brands in attracting foreign de- mand is growing as a consequence. The brand is one of the key assets … of multinational companies in tourism. Among the several determinants of consumer brand knowledge in the global competi …

unrecognized brands? A reasonable consumer should value reputation; however, it is also sensible to put a heavyweight on brand … recognition. To investigate this question, the authors study consumers' inferences about brand quality for products in three … frequency of encountering a brand dominates what people profess to know about it. The authors explore the ecological rationality …

Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in … the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury … resort hotels industry. Since the 1980s, the concept of brand equity has focused mainly on tangible products, as opposed to …