Narrow search
Showing 1 - 10 of 8,595
Cover Image
Ethno-Marketing
Nufer, Gerd; Müller, Felix - 2011
Ethno-Marketing ist eine spezielle Form der Marktsegmentierung, bei der das angesprochene Zielsegment eine ethnische Minderheit darstellt. Derzeit kommt Ethno-Marketing gerade in Deutschland immer noch eine untergeordnete Bedeutung im Marketing-Mix zu, was sich in den nächsten Jahren ändern...
Persistent link: https://www.econbiz.de/10009521882
Cover Image
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus, II - 2013
Persistent link: https://www.econbiz.de/10009783756
Cover Image
Evidence on the Marketing Approaches Targeting Gay and Lesbian Consumers
Baxter, Susan C. - 2021
Diversity is an important concept in business and marketing and is utilized in campaigns to attract consumers. This study examines the level of diversity in print media that targets the niche market of gays and lesbians. Race and gender are examined to determine if, in fact, marketers are being...
Persistent link: https://www.econbiz.de/10013220840
Cover Image
The role of ethnic marketing in the promotion of domestic leisure tourism in Johannesburg
Sibisi, Mandla; Abrahams, Diane - In: EuroEconomica 37 (2018) 2, pp. 190-201
Persistent link: https://www.econbiz.de/10011952084
Cover Image
Ethnic Marketing Potential in England and Wales
Sirkeci, Ibrahim - 2010
This paper presents an analysis of the ethnic breakdown of the population in England and Wales and show the potential of ethnic market segments. This study uses the data from 1991 and 2001 UK censuses and 2004 Annual Population Survey data to show the ethnic breakdown of the population in...
Persistent link: https://www.econbiz.de/10014195005
Cover Image
Introduction to the special section: tribal marketing after Covid
Coffin, Jack; Cova, Bernard; Shankar, Avi - In: Marketing theory 23 (2023) 2, pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Cover Image
On the Importance of Social Integration for Minority Targeting Effectiveness
Antioco, Michael; Vanhamme, Joëlle; Hardy, Anail; … - 2012
Research into the influence of model ethnicity on advertising effectiveness usually compares a dominant or mainstream group with a single, ethnically distinctive minority group. Such two-group studies implicitly assume that all minorities react similarly to distinctive and non-distinctive models...
Persistent link: https://www.econbiz.de/10014166934
Cover Image
Advertising to Adolescents : An Examination of Skepticism
Singleton Jackson, Annette - 2011
Various studies have been done to further understand adolescent skepticism, its antecedents and consequences, and the affect of skepticism on the processing of advertising and persuasion attempts among adolescents. Given the substantial purchasing power and advertising dollars currently spent on...
Persistent link: https://www.econbiz.de/10013123179
Cover Image
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Cover Image
Psychographic Segmentation of Young Adult Consumers - A Key to Developing Sustainable Marketing Strategies
Vincent, Theresa Nithila - 2014
emergence of youth as a powerful consumer segment. Understanding this crucial segment in depth and developing specific marketing … strategies is important for business sustainability. By targeting the youth population in India, retailers will be investing in … substantiates this central point with findings from previous studies on youth and psychographic segmentation …
Persistent link: https://www.econbiz.de/10013058029