the impact of different marketing channels in the industry regarding performance factors remains scarce. The performance …

Conflicts between marketing and sales functions concerning customer acquisition process in business-to-business firms … hurt profits. Marketing claims that sales disregards qualified leads; sales questions lead quality. To address such … marketing and sales interact? When does a decentralized structure erode profits compared to a centralized structure? We propose …

Sales and marketing are two critical components of any organization involved in business, without them, the very … marketing. The differences are described in a three step manner: 1) From a historical perspective 2) By definitions available in … the same time, sales and marketing must be completely integrated for planning and development of strategy. Finally, also …

Sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential of … the organization. This research demonstrates the benefits of a close integration between sales and marketing and … emphasizes its impact on the organization performance. Sales and marketing integration is a complex and multifaceted construct …

successfully with customers, yet marketing academics seem to have forgotten this fact. The stories we tell, in our papers, books … managers and would-be managers – deserve better. It argues that marketing academia can improve its storytelling skills by … studying bestselling novels. Two marketing-saturated bestsellers, Bridget Jones's Diary and Fight Club, are examined in detail …

The aim of the study is to contribute to the theoretical debate on the Viral Marketing Communication (VMC). It … dynamics that govern a viral marketing campaign highlighting the different impacts: cognitive, behavioral and economic (Cruz …

Sales and marketing ethics systematically examines marketing variables related to 4Ps of marketing (or marketing mix … and marketing activity causes various problems for organizations such as lack of customer trust, spoiled customer … premises of trust, ethics, and integrity will have a competitive advantage over those that do not. Ethical sales and marketing …