The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …

Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added … value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides …, it is necessary to propose a brand management strategy. A conceptual framework was developed by the authors as an …

Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO … the COBO is acquiring/ licensing well-known international or even global brand/ brands and creating ‘occidental … international market various types of brands in terms of the COBO by 1) referring to the foreign COBO, 2) referring to the origin …

ethnocentrism and brand loyalty predict local brands preferences. This study will provide global strategic minds, an insight to … brands among the consumers of Pakistan. The current study is an attempt to find the answer that why consumers prefer foreign …/global brands over local brands? The study hypothesizes that the proposed combination of psychological processes categorizes the …