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The Impact of Animated Banner Ads on Online Consumers : A Feature-Level Analysis Using Eye Tracking

Hong, Weiyin; Cheung, Muller Y.M; Thong, James Y.L - 2021

tracking machine. Experiment 1 found that both motion and looming (animation features) are effective in attracting online … Experiment 2, none of the animation features or their interactions had a significant effect when the subjects were performing a … searching task, indicating that task is an important boundary condition when applying attention theories. Experiment 3 …

Persistent link: https://www.econbiz.de/10013225104

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …

Persistent link: https://www.econbiz.de/10014109049

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2021

Persistent link: https://www.econbiz.de/10012659099

Enriching product exposure in e-commerce through a hedonistic and utilitarian cue

Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Faganel, … - In: Wine Economics and Policy 13 (2024) 1, pp. 109-126

With the projected growth in the global wine market, the ongoing impact of the COVID-19 pandemic, and the increasing prevalence of e-commerce, a pressing need arises to devise unique and engaging ways to present product offerings. While prior research has shed light on the potential of online...

Persistent link: https://www.econbiz.de/10015057539

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …

Persistent link: https://www.econbiz.de/10012495704

Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9

As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...

Persistent link: https://www.econbiz.de/10013166612

Impact of personalized social media advertisements on consumer purchase intention

Reena, Mehta; Udita, Kulkarni - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 15-24

Persistent link: https://www.econbiz.de/10012285799

Quality certificates alleviate consumer aversion to sponsored search advertising

Hui, Xiang; Liu, Meng - 2022

-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a … natural experiment which eradicates a listing-level quality certificate for all listings because of a system glitch. Results …

Persistent link: https://www.econbiz.de/10013342873

Branded websites, marketplace selling and price competition

Loginova, Oksana - 2021

Persistent link: https://www.econbiz.de/10012659075

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