Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …

The aim of this paper is to specify the links between expectations of advertising and perception of advertising … perception of advertising. The results also revealed an existence of significant differences in perception of advertising and …, indicated significant correlations between the selected attributes of expectations of advertising and the factors of subjective …

advertising goals; and (iv) the skippable format is better suited for less ambitious advertising goals, such as brand awareness …

Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of … SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS … receiving SMS advertising but they have some concerns about providing their personal data to advertising companies. These …