Showing 1 - 10 of 1,175
Persistent link: https://www.econbiz.de/10010535801
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
Persistent link: https://www.econbiz.de/10009448097
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
Persistent link: https://www.econbiz.de/10009483325
brand recommend intention – and consumer purchase involvement, which is reflected by the degree to which consumers seek …
Persistent link: https://www.econbiz.de/10010556135
Findings: The results show that customer involvement and flow experience are the main drivers of CBE, which then directly … Contribution/Originality: This study can explain the importance of customer involvement and experience in forming CBE to gain …
Persistent link: https://www.econbiz.de/10014335629
Persistent link: https://www.econbiz.de/10010323256
The problem of designing, coordinating, and managing complex systems has been central to the management and organizations literature. Recent writings have tended to offer modularity as, at least, a partial solution to this design problem. Two unifying themes characterize the extant literature on...
Persistent link: https://www.econbiz.de/10010328422
The current article presents a part of the results of empirical survey, conducted to explore the condition of human resource management in the privatized industrial organizations in our country. The generated results may assist the surveyed companies’ managers in their pursuit of high level...
Persistent link: https://www.econbiz.de/10011995126
The purpose of this study is to serve as orientation and guidance to academics that are starting or currently developing their research within the field of dynamic capabilities, in order to enhance their knowledge about which are the key scientific journals, authors and articles shaping this...
Persistent link: https://www.econbiz.de/10012115937
Though Organizational Citizenship Behavior is unenforceable by the organization, it promotes the effective functioning of the organization through a discretionary individual behavior of employees. In this regard, Organizational Citizenship Behavior contributes to the organization in many ways....
Persistent link: https://www.econbiz.de/10012117424