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Online surveys vs. online observations : a comparative analysis of online research methods and their impact on brand management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010380722
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically
Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30
The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...
Persistent link: https://www.econbiz.de/10011485423
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Modeling the design of marketing research of the brands' social responsibility
Vasylyshyna, Liubov; Yahelska, Kateryna - In: Technology audit and production reserves 3 (2024) 4/77, pp. 21-24
Persistent link: https://www.econbiz.de/10015076525
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Understanding the role of brand attachment in the automotive luxury brand segment
Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27
loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …
Persistent link: https://www.econbiz.de/10014580796
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Ethnography and co-creation in a Portuguese consultancy : wine branding research as an example
Oliveira, Pedro - In: Journal of business anthropology 1 (2012) 2, pp. 197-217
As ethnography branches into the fields of business, marketing research, innovation and design research …
Persistent link: https://www.econbiz.de/10010247081
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A Conjoint Approach for Consumer - and Firm-Level Brand Valuation
Jedidi, Kamel - 2011
Persistent link: https://www.econbiz.de/10013118470
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Positioning Thai Brands in Developed Country Markets : Consumer Research from Finland
Speece, Mark - 2015
Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...
Persistent link: https://www.econbiz.de/10013022752
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Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10013270435