Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on … are woven around the issues concerning brand strength, brand identity and cognitive relationship between the consumer … personality attributes and brand perceptions. Human personality traits that affect the brand performance are critically examined …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …