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Role of service quality in improving customer loyalty towards telecom companies in Hungary during the COVID-19 pandemic
Naz, Farheen; Alshaabani, Ayman; Rudnák, Ildikó; … - In: Economies : open access journal 9 (2021) 4, pp. 1-21
The telecommunication sector is one of the most rapidly growing sectors in the world. The COVID-19 pandemic has created … an increased dependence of customers on telecommunications to continue their work and studies. The increased usage of …
Persistent link: https://www.econbiz.de/10012800325
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The Impact of Deceptive Advertising on Customer Loyalty : A Case of Telecommunication Industry in Karachi, Pakistan
Iqbal, Saira - 2019
This study examined the impact of Deceptive Advertising on Customer Loyalty in the telecommunication industry of …
Persistent link: https://www.econbiz.de/10012869357
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Satisfied with Quality Yet Wants to Switch : Case of ‘Satiated Customer’ in Telecom Services
Sahoo, Akshaya - 2015
Telecom Service Industry in India is going through a phase of high growth, excessive competition, continual lowering of tariffs and rapid change of technology. Policies are still evolving and causing substantial change in the competitive landscape. Telecom Services have become more commoditized;...
Persistent link: https://www.econbiz.de/10013010305
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The Impact of Customer Relationship Management on Customer Behavior : Case Study of Ooredoo for Telecommunications
Aissa, Sid Ahmed Hadj - 2020
influential relationship between CRM and customer behavior (for the customers of Ooredoo for telecommunications).The researchers …
Persistent link: https://www.econbiz.de/10012852113
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Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry
Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Cogent business & management 8 (2021) 1, pp. 1-18
perspective. The data were collected from consumers who follow Instagram fan pages of the four telecommunication companies that … are operating in Egypt using an online questionnaire. The telecommunication industry is one of the major industries that …
Persistent link: https://www.econbiz.de/10012665364
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Enhancing customer retention in case of service elimination? : an empirical investigation in telecommunications
Somosi, Agnes; Stiassny, Alfred; Kolos, Krisztina - 2018
Persistent link: https://www.econbiz.de/10012011551
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Service quality and attitudinal loyalty : consumers' perception of two major telecommunication companies in Oman
Belwal, Rakesh; Amireh, Mohannad - In: Arab economic and business journal 13 (2018) 2, pp. 197-208
Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on … the service quality for two major telecommunication companies - Omantel and Ooredoo - in the Sultanate of Oman using the …
Persistent link: https://www.econbiz.de/10011956273
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Social media marketing activities and brand loyalty in telecommunication industry : the mediating role of brand affect.
Sharawneh, Tamer - In: Journal of innovations in digital marketing 1 (2020) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10014382966
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Mining telecommunication networks to enhance customer lifetime predictions
Backiel, Aimée; Baesens, Bart; Claeskens, Gerda - 2014
Persistent link: https://www.econbiz.de/10010357814
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Mining Telecommunication Networks to Enhance Customer Lifetime Predictions
Aimée, Backiel; Baesens, Bart; Claeskens, Gerda - 2014
Customer retention has become a necessity in many markets, including mobile telecommunications. As it becomes easier …
Persistent link: https://www.econbiz.de/10014147802