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Sustainability marketing strategies of companies in Mexico

Morales-González, Maria G.; Ayup-González, Jannett; … - In: Cuadernos de administración : quarterly publication of … 38 (2022) 72, pp. 1-14

Persistent link: https://www.econbiz.de/10014265824

Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation

Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19

This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of...

Persistent link: https://www.econbiz.de/10012656942

Culture of sustainability and marketing orientation of Indian agribusiness in implementing CSR programs : insights from emerging market

Raj, Anup; Kuznecov, Andrej I.; Arun, Thankom - In: Journal of risk and financial management : JRFM 13 (2020) 11/269, pp. 1-19

The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative...

Persistent link: https://www.econbiz.de/10012389814

Market orientation and corporate social responsibility : towards an integrated conceptual framework

Mahmoud, Mahmoud Abdulai; Blankson, Charles; Hinson, Robert - In: International journal of corporate social … 2 (2017) 9, pp. 1-15

The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...

Persistent link: https://www.econbiz.de/10011857711

SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment

Hundertmark, Anna; Rezníčková, Monika - In: Equilibrium : quarterly journal of economics and … 15 (2020) 1, pp. 133-150

Persistent link: https://www.econbiz.de/10012259953

Marketing strategy and corporate social responsibility

López-Rodríguez, Sofía; Smith, N. Craig - 2019

Persistent link: https://www.econbiz.de/10012160781

Motivations and outcomes of environmental corporate sustainability in family and non-family Mexican firms : the mediating role of eco-innovation strategy

Flores-Rivera, Cinthya; Serrano-Bedia, Ana M.; … - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 357-374

Persistent link: https://www.econbiz.de/10014465246

Innovation and CSR Impact on Financial Performance of Selected Companies in Mexico

Durán-Vázquez, Rocío; Lorenzo-Valdés, Arturo; … - 2013

This study analyzes the behavior of the companies in the index of México’s Precios y Cotizaciones (IPC), with respect … to measures of financial performance and its relationship with the two main approaches of innovation, according to the … for relationships between topics that are currently treated as “alien” (CSR and Innovation) in formal academic …

Persistent link: https://www.econbiz.de/10014161725

Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530

The new marketing myopia

Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. - 2009

Persistent link: https://www.econbiz.de/10003912956

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