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Advertising between archetype and brand personality
Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11
Jennifer are seen by many as the branding gurus. Despite the fact that both frameworks refer to persons/personalities there is …
Persistent link: https://www.econbiz.de/10012015803
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Developing Experience-Based Luxury Brand Equity in the Luxury Resorts Hotel Industry
Hung, Jui-Ying - 2013
Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury resort hotels industry. Since the 1980s, the concept of...
Persistent link: https://www.econbiz.de/10013090212
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Hotel Customer Loyalty : The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset
Nayebzadeh, Shahnaz - 2019
The main aim of this study was to investigate the factors affecting on customer loyalty of Mehr chain hotels in Yazd. Independent variables of this study included cultural brand asset, individual's similarity to brand, lifestyle congruency, intermediate variables of study included brand...
Persistent link: https://www.econbiz.de/10012891225
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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Brand’s Country-of-origin Effect on Demand for Hotels : An Exploratory Study
Ribaudo, Giorgio - 2021
The purpose of this study is to explore the effects of a brand’s country-of-origin for a hotel on its geographic markets. The globalization of tourist markets has recently increased the importance of foreign demand for most European destinations, and the role of brands in attracting foreign...
Persistent link: https://www.econbiz.de/10013246123
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The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu - In: Global business and finance review 24 (2019) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10012005189
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Paradox of Hotel Brand Names in Bali : Divergence between Naming Trends and Consumer Perception
Susanto, Putu Chris; Erfiani, Ni Made Diana; Hartika, … - 2022
This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...
Persistent link: https://www.econbiz.de/10014131785
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Brand's country-of-origin effect on demand for hotels : an exploratory study
Ribaudo, Giorgio - In: Contemporary economics 14 (2020) 1, pp. 38-57
The purpose of this study is to explore the effects of a brand’s country-of-origin for a hotel on its geographic markets. The globalization of tourist markets has recently increased the importance of foreign demand for most European destinations, and the role of brands in attracting foreign...
Persistent link: https://www.econbiz.de/10012176138
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Validating a Theoretical Model for Hotel Brand Love Amongst Young Indian Tourists
Sarkar, Abhigyan - 2021
This empirical article investigates various factors that would create hotel brand love in tourist’s mind, and potential outcomes of such hotel brand love in the context of emerging Indian hotel sector. Based on reviewing relevant extant research, a set of hypotheses are formulated. Data are...
Persistent link: https://www.econbiz.de/10013247241
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A conceptual framework for identifying key employee branding dimensions : a study of hospitality industry
Dhiman, Praveen; Arora, Sangeeta - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 200-209
The current research adds to the employee branding literature by building a conceptual framework to identify key … employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous …, operating in five major tourist destinations of Northern India. The main thrust of the study is to gauge employees' perspectives …
Persistent link: https://www.econbiz.de/10012239052