involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents … research are: a) involvement of multiple senses in the consumer-brand relationship has a positive effect on brand perception; b … on brand perception; and c) the higher intensity of sensory involvement in the consumer-brand relationship does not have …

and thus drives a consumer to develop a repurchase intention. The scent chosen was a masculine scent, targeted at female … consumers of clothing outlets. A scent pretest was carried out to choose the most masculine, pleasing scent followed by an …