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Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts
Stojanović, Miloš; Miljković, Ivana Božić; Mitić, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10014634622
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Advertising value constructs' implication on purchase intention : social media advertising
Karunarathne, E. A. C. P.; Thilini, Weerasinge Asha - In: Management dynamics in the knowledge economy 10 (2022) 3/37, pp. 287-303
Persistent link: https://www.econbiz.de/10013435705
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Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’
Sinha, Neena; Singh, Pratibha - 2020
). Effects of targeted advertising on SNS are required to be considered along with the delivered ad content to measure SNS … advertising effectiveness.This study would investigate the gender differences in cognitive, affective and conative process … associated with SNS advertising consumption behaviour. The platform chosen for the experiment is Facebook as Digital In 2018 has …
Persistent link: https://www.econbiz.de/10014090307
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …
Persistent link: https://www.econbiz.de/10014308323
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Advertising in Social Networks
Pustylnick, Igor - 2014
The advertising efforts in social networks grow every year. Since their appearance in the late 1990s Social Network Web … possibilities of advertising in each of these groups as well as the disadvantages of using the sites of the particular group for the … advertising purposes …
Persistent link: https://www.econbiz.de/10014174645
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
the level of consumers’ perception of informativeness, entertainment, credibility and lack of irritation in the Instagram … by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for …
Persistent link: https://www.econbiz.de/10012114176
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Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...
Persistent link: https://www.econbiz.de/10014506335
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Intention to purchase travel online : a SEM analysis
Parlakorn Kornpitack; Puris Sornsaruht - In: European research studies 22 (2019) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10012286120
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Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638
Persistent link: https://www.econbiz.de/10012506205