Singh, Pragya; Singh, Vandana - In: Cogent business & management 11 (2024) 1, pp. 1-14
-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty …, specifically focusing on the mediating roles played by customer satisfaction and perceived efficiency. Data were collected from 373 … evidence of the significant influence of AI-Powered Customer Service on customer satisfaction and perceived efficiency, as …