Octaviani, Selviana; Antonio, Ferdi; Andy, Andy - In: South African journal of business management 54 (2023) 1, pp. 1-13
Purpose: Aesthetic clinics have expanded dramatically in recent years due to social media trends. This study aims to examine the antecedents of patient experience: product quality, service encounter, servicescape, outcome quality, electronic word of mouth (EWOM) on cognitive experience (CE) and...