competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which … understand the impact of Brand Attachment on consumer behavior, in the specific context of the luxury segment of the automotive … luxury automotive brand Porsche. The selected methodology was based on a case study based in the Portuguese market and the …

Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 … Pakistani market where customers can interact with other users who share common interests and can talk about luxury brands …. Theoretically, this study ascertains the customer lifetime value of luxury brands. The intense competition in luxury fashion brands …

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury … consumption on luxury brand purchase intentions in the Indian luxury market. 453 responses were obtained from the top four … media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more …

the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury … services or experiences. This study found that experience-based luxury brand equity is perceived through extensive implicit … equity related dimensions. In addition, all research tourists of luxury resorts hotel industry in Taiwan and Macao emphasized …

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

(HNIs) in the Asia-Pacific region, the Indian luxury market is the beacon of the future. Numbers of international brands are … many Indian shoppers. This paper highlights the consumer motivation for purchase of luxury products like handbags, footwear …, accessories. It reveals that consumers buy the luxury goods due to their brand names and are not affected by price tag attached …